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It warms my heart, and I mean that in the most introspective, web-crazed sort of way, that The Society for the Protection and Preservation of Fruitcake turns up as item #4 on: Google, Yahoo and AOL search for “fruitcake”.

You may not know about me that I used to work for a quasi-major web hosting company a few years ago. I spent my days encouraging and instructing people on how to build more interesting web sites and how to get their web sites “noticed” both by individuals and more importantly by search engines. Research shows that the majority of traffic to most websites is driven by search engines.

My own web site building goes back to the days when you could easily submit your pages to Yahoo for free. So the success of a small web site, very simply built and with nothing more than html, on a pretty arcane topic really floats my boat. Each year I get emails and calls from people who are writing articles or putting together radio shows, wanting more info about the Society and fruitcake.

On the other hand, with that much interest in fruitcake, who’s to say it’s that arcane afterall?

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