From OK Go, a bit of advice about what to do after the big hit (true regardless of the medium):
Anything that works gives [others and yourself] a reason to push you in the direction of the thing that works,” Kulash says. “You can spend your life imitating yourself. …how am I going to be that person that wrote this thing four or five years ago who I just don’t associate myself with anymore … it takes some pretty big acts of courage to be like “I’m not going to do anything like what I did last time
That last part made me sit up and roll that sentence around aloud a few times as I was driving along. How freeing!