Bad Ad Category

Equal time in the TV ad dept:

Worst current ad on TV (OK one of many, but read on) goes to: Hyundai’s “Rethink Everything” ad. First off, smacks of “think different” which is near and dear to my heart. Second, and more importantly, I find the whole thing disturbing.

Basically, it shows a city scene slowly rotating 180 degrees. Everything and every body slips and slides and falls as things are turned upside down. People smooshed against windows. That’s just not an image I can look on with favor. It ends with the car inhabitant catching sunglasses as gravity takes hold and they fall, commenting: “cool.” How cavalier. Bad Hyundai!

Whole thing smacks of that ad awhile back (2002?) where money fluttered down from an urban canyon of tall buildings. People looked up and around. Ummmmm – too soon after Sept 2001?


I’m working away on phase two of the next to last batch of squares. AND it didn’t rain today. I hope my little plants will dig in while their feet are wet and the sun is warm!

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